Introduction to Public Health Program Planning by Joanna Hayden, ISBN-13: 978-1284175189

[PDF eBook eTextbook]

• Publisher: ? Jones & Bartlett Learning (April 6, 2021)
• Language: ? English
• 350 pages
• ISBN-10: ? 1284175189
• ISBN-13: ? 978-1284175189

Written to provide students with the essential program planning skills that they’ll need in public health practice, Introduction to Public Health Program Planning offers an accessible and engaging approach to the program planning process. Divided into 3 parts, Introduction to Public Health Program Planning begins with an introduction to the basics of planning, health determinants, and behaviors. It then offers in-depth discussion of the generic planning phases – from assessing needs and planning to implementing and evaluation. The third section explores the four most commonly used planning frameworks, along with three additional planning frameworks that address specific health issues. A final chapter offers guidance on choosing a planning framework. Key Features: – Chapter-opening analogies to real-life situations help demystify chapter content and ease student understanding to chapter material. – Commonly used planning frameworks, including PRECEDE-PROCEED, MAPP, MAP-IT, and Intervention Mapping are discussed in detail in separate chapters that also include step-by-step instruction for their use. – End-of chapter activities that link to journal articles demonstrate how the material covered is applied in a practice setting. – Figures and tables provide visual examples that clarify and expand upon chapter material.

Table of Contents:

Preface
Acknowledgments
Reviewers
SECTION I Planning Foundations
CHAPTER 1 Introduction to Planning
Introduction
Why Plan?
Determinants of Health
Planning in Practice Chapter Activity
References
CHAPTER 2 Health Behavior Theories
What Is a Theory?
Types of Theories
Planning in Practice Chapter Activity
References
CHAPTER 3 Preparing to Plan
Introduction
Planning Groups
Planning Process
Planning in Practice Chapter Activity
References
SECTION II Planning Basics
CHAPTER 4 Assessing Needs
Introduction
Conducting a Needs Assessment
Assessing Need using Community-Based Participatory Research Principles
Planning in Practice Chapter Activity
References
CHAPTER 5 Planning
Introduction
Develop Mission Statement, Goals, and Objectives
Manage the Program
Develop a Budget
Writing a Rationale
Planning in Practice Chapter Activity
References
CHAPTER 6 Implementing
Introduction
Implementation Success
Implementation Challenges
Ethical Challenges
Developing an Implementation Plan
Planning in Practice Chapter Activity
References
CHAPTER 7 Evaluating
Introduction
What Is Evaluation?
Types of Evaluation
Evaluation Designs
Using an Evaluation Framework
Writing an Evaluation Plan and Timeline
Writing an Evaluation Report
Planning in Practice Chapter Activity
References
SECTION III Planning Frameworks
CHAPTER 8 PRECEDE-PROCEED
Introduction
PRECEDE-PROCEED Assumptions
PRECEDE-PROCEED Close-Up
Planning in Practice Chapter Activity
References
CHAPTER 9 Mobilizing for Action Through Planning and Partnerships (MAPP)
Introduction
MAPP Up-Close
Planning in Practice Chapter Activity
References
CHAPTER 10 Mobilize, Assess, Plan, Implement, Track (MAP-IT)
Introduction
MAP-IT Up-Close
Planning in Practice Chapter Activity
References
CHAPTER 11 Intervention Mapping (IM)
Introduction
IM Up-Close
Planning in Practice Chapter Activity
References
CHAPTER 12 Frameworks for Specific Issues and Methods
Introduction
Strategic Prevention Framework (SPF)
Protocol for Assessing Community Excellence in Environmental Health (PACE-EH)
Making Health Communication Programs Work
Planning in Practice Chapter Activity
References
CHAPTER 13 Choosing a Planning Framework
Introduction
Guidelines for Choosing a Framework
Planning in Practice Chapter Activity
References
Index

Dr. Joanna Hayden began her more than 40-year career in health and education as a critical care nurse. After earning her doctorate in health education from New York University, she transitioned into academia at William Paterson University where she served as chairperson of the department of Public Health for over a decade. Dr. Hayden held leadership positions in state and national professional organizations, was an inaugural associate editor of the journal Health Promotion Practice and presenter at local, state and national conferences and workshops. She is the author of the textbook Introduction to Health Behavior Theory (3e) and numerous journal articles and book chapters.

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